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The purpose of this essay is to discuss how Coca-Cola generates sustainable competitive advantage by drawing on their Resources and Capabilities within the company. I will discuss on the theoretical area, draw on secondary research and apply a ‘real world’ example. Definitions of each perspective are explained as to make a better understanding of the different types of organizations clearer. The Coca-Cola Company (Coca-Cola), founded in 1886 and based in Atlanta Georgia, is the world’s leading soft drink manufacturer who operates in more than 200 countries and produces 400 brands of non-alcoholic beverages. Coca-Cola is very successful and recognized around the world, making the company the most valuable brand internationally. Coca-Cola has been operating through eight segments, which are Africa, East, South Asia and Pacific Rim, European Union, Latin America, North America, North Asia, Eurasia and Middle East (The Coca-Cola Company, 2006). The activities of Coca-Cola spreads through all sectors of the soft drink industry. The company offers ready to drink and yet non-alcoholic beverages with carbonation as the carbonated water, flavored water, and the energy drinks. There are still beverages that includes the non-alcoholic beverages and without carbonation which includes the non-carbonated water, flavored water, teas, juice drinks, and the enhanced water. The c ompany is also offering the fountain syrup, concentrates, and syrups, which include the sweeteners and the ingredients. The company sells its finished beverage products to the distributors and the canning and bottling operators, fountain wholesaler, and the distributors. (182) Strategy is concerned with matching a firm’s resources and capabilities to the opportuniti... ...w materials into finished products. The company manufactures the syrups and sells them to partnered bottling companies that package and distributes the final product. Bottlers help sell and promote Coca-Cola brands to businesses and institutions. Also, the Outbound Logistic department excel in the duty of effective shipping processes in providing a quick delivery, reduces damages, efficient finished goods warehousing processes, shipping of goods in large lot sizes to minimize transportation costs and quality material handling equipment to increase order picking. Lastly, the marketing and sales department of Coca-Cola are greatly motivated and capable sales force, innovative tactics to promotion and advertising, selection of the utmost fitting distribution channels, accurate identification of customer segments and needs and effective pricing strategies. (171)

Psychosis and Delusional New Macbeth Essay

Schizophrenics appear in our everyday life, yet many do not realize that they actually are there. Sometimes it is difficult to match a person to a disorder due to the various symptoms and traits that they may express. Yet, Macbeth shows a definite link to paranoid schizophrenia, vividly displaying symptoms such as hallucinations, delusion (paranoia), and apathy. Schizophrenia is described as â€Å"a mental disorder characterized by a disintegration of thought processes and of emotional responsiveness† (Wikipedia). Hallucinations involve putting one under the impression that things are completely real while awake, but instead have been created by the mind. Macbeth experiences multiple hallucinations, including a floating dagger, a ghost, and possibly witches. In the beginning of the story, Macbeth and his friend Banquo claim that they spoke to three â€Å"witches† who told them of their great futures. From there, an idea forms in Macbeth’s head: he was invincible. Although Banquo also viewed the three strange women, Macbeth and Banquo never discuss the invincibility Macbeth has now been aware of. Therefore, Macbeth could have hallucinated some of the strange women’s dialogue to his favor, believing it was completely valid. This leads one to the thought of emerging schizophrenia. Macbeth was in the correct age group for paranoid schizophrenia to take full control of a male’s body. Also, since he experiences multiple hallucinations and his once loyal personality turns violent, the diagnosis of schizophrenia becomes more and more prominent. Although many argue that Macbeth did not have schizophrenia and was just obsessed with power, the many hallucinations that he experienced help to counter that argument. Hallucinations are not extremely common (besides dreams) and often only occur with medical issues or drug use. When Macbeth is talked into killing Duncan, he hallucinates a floating dagger above him(Shakespeare, II. i. ), which almost taunts him. By hallucinating a violent object such as this, Macbeth proves to struggle with reality. Although Macbeth tells himself that it was â€Å"a dagger of the mind†, hallucinations experienced later in time become more and more realistic to him. This is shown when he believes Banquo’s ghost is present at a table. When Macbeth is asked to be seated, he replies â€Å"The table’s full. †(Shakespeare, III. iv. ). All the witnesses of Macbeth’s hallucination suspect him to be ill, for they did not see a full table in front of them. Since Macbeth’s hallucinations become more and more realistic to him, it is apparent for one to believe that paranoid schizophrenia is present. Heavily influenced by anxiety and/or fear, paranoid thoughts include beliefs that a individual is being threatened in some sort of way. Macbeth experiences paranoia towards Banquo further in the story, after meeting the three strange women (witches). Macbeth felt threatened by Banquo’s fortune of becoming king, and his loyalty to the current king. Due to this strong feeling of anxiety and fear, Macbeth ends up killing Banquo, giving into his paranoia. Delusions, or paranoia, can often â€Å"result in aggression or violence if you believe you must act in self-defense against those who want to harm you†(Mayo Clinic). The murder of Banquo by Macbeth produces no direct reasoning, only leaving another symptom of paranoid schizophrenia. Paranoia shows gradually, as this source says: The main symptom is permanent delusion. It should be kept in mind that there is delusion in schizophrenia also but in that case it is not permanent or organized. In paranoia the symptoms of delusion appear gradually, and the patient is sentimental, suspicious, irritable, introverted, depressed, obstinate, jealous, selfish, unsocial and bitter. (Depression Guide) The jealous, unsocial, and delusional â€Å"new† Macbeth helps the audience see the sudden change from the loyal, brave warrior to the raging, paranoid tyrant. Since Macbeth becomes a self-centered, power-hungry king; paranoia and delusion become more pronounced. The way Macbeth begins to treat his peers displays his changed morals and new sense of being threatened often. For example, when he finds out Lady Macbeth has died, he makes a speech basically about how worthless life is. This once loyal, brave, loving individual turned sour when this symptom became a characteristic for Macbeth. Those suffering from paranoid schizophrenia also bear with the symptom of apathy. Macbeth and Lady Macbeth’s relationship begins to deteriorate, causing bitter quarrels and rude confrontation. One could argue that this sudden change of relationship could be due to guilt, when paranoid schizophrenia could erupt just as suddenly. Symptoms such as hallucinations, paranoia, and apathy usually appear during the ages of 16 and 30. Schizophrenics can appear completely normal up until this age range. Though these individuals have had paranoid schizophrenia their entire life, the disabling brain disorder only begins to show at later stages in life. Since Macbeth was in this age range, it is certainly plausible that schizophrenia began to take control over during the story. Macbeth and Lady Macbeth begin to show issues with their marriage, due to many factors. Lady Macbeth had been distancing herself from Macbeth by unsexing herself to become more powerful. This distancing displayed by Lady Macbeth could have triggered the schizophrenic symptoms, along with the heavy guilt burdening Macbeth. When Lady Macbeth angrily asks â€Å"Are you a man? † to Macbeth (Shakespeare, III. iv. ), it helps Macbeth begin to realize how deep the distance between their relationship actually is. Apathy, an absence of emotion or enthusiasm, soon becomes a great part of Macbeth. Macbeth’s lack of emotional enthusiasm towards his marriage sends a red flag out to the audience. Although much of their marriage was not recorded in the story, the reader can pick up upon the many instances where apathy is shown by Macbeth. For instance, when Macbeth is told that Lady Macbeth has died he declares that life is worthless, and just â€Å"a tale told by an idiot, full of sound and fury† (Shakespeare, V. v. ). Since Macbeth did not display any grief for his lost wife, the audience becomes aware of how distanced their relationship actually was. If Macbeth did not have any apathy at all, he would be more intact to his emotions at this time of grief, rather than stating that life is pointless. Macbeth displays symptoms of paranoid schizophrenia including hallucinations, delusion (paranoia), and apathy, and therefore is schizophrenic. Macbeth significantly shows these symptoms in a vivid manner, helping the audience understand some reasoning behind his tactics. By understanding what paranoid schizophrenia is, and Macbeth’s story, many are able to realize the common ground shared by both. Although there is no successful way to prove if Macbeth did indeed have the disorder or not, since he is a fictional character in this play, it can certainly be stated that if Macbeth was displaying these symptoms today, one could diagnose him with paranoid schizophrenia with little hesitation. In a broader view, many characters in stories and plays could be interpreted to psychological disorders and unlock a certain â€Å"mystery† that the author may have, or may have not meant to leave for their audience to solve.

Failure of Democracy Essay - 870 Words

Failure of Democracy According to David Herbert Donald in the article Why They Impeached Andrew Johnson, â€Å"Rarely has democratic government so completely failed as during the Reconstruction decade.† As voiced by Lincoln in his Gettysburg Address, the nation is a â€Å"government of the people, by the people, and for the people.† However, during the period of reconstruction, the government was far from this philosophy. Public opinion was all but ignored, and all matters were decided by either President or Congress. Southern voice in government policy was essentially nonexistent, and the former states were compelled by military rule to accept northern laws. Lincoln understood that in a democratic nation, the will of the public was very†¦show more content†¦Johnson argued that the bill was unconstitutional, and vetoed it, despite wide support for it in Congress. He also vetoed a Civil Rights Act, which guaranteed black liberties, however his veto was overridden by a majority in Congress. â€Å"In the clash between the president and Congress, Johnson was his own worst enemy. His language was often intemperate, his handling of opponents inept, his analysis of southern conditions incorrect† (Garraty 421). It was important for Johnson to be cautious as a president, but he was the exact opposite – reckless and imprudent. He had no true political following, and was only considered for the vice presidency in 1864 to appeal to southern voters. The only reason he became President is because he succeeded Lincoln after his assassination. Many people called him the president of an assassin, rather than the president of the people. Johnson seemed not to realize the weakness of his position. He was on very insecure ground because he did not represent any major interest. However, even under such precarious conditions, he persistently disregarded public opinion, acting of his accord. â€Å"Such open defiance of northern opinion was dangerous un der the best of circumstances, but in Johnson’s case it was little more than suicidal† (Donald 5). Johnson was adamant in his own beliefs, and was entirely impervious to theShow MoreRelatedFailure of Democracy in Pakistan1801 Words   |  8 PagesFailure of democracy in Pakistan: Pakistan, since its day of inception, has faced several challenges to establish a true democratic system, which could guarantee its survival, stability and development. Unfortunately, the plant of democracy has not taken its roots deep enough to make the country, â€Å"a durable democratic state†. 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